Apano Meria SCE
ENVIRONMENTAL CONSERVATION NON-PROFIT
In January of the year 2024 I traveled to the island of Syros, an island off the coast of Greece. I had the opportunity to work with Apano Meria SCE, an environmental non-profit. Focusing on the preservation and allocation of environmental conservation on the island of Syros.
Rebrand Intention
Why current branding is unsuccessful:
The current visual identity is outdated and does not correctly communicate the non-profits mission. The color palette does not encourage and engage the viewers due to the monotone color palette.
Why current logo is unsuccessful:
Current wordmark/logo does not visually communicate the mission or reasoning of the company. Coloring is outdated and does not fit the personality of the brand.
Rebrand Goals:
Elevate recognizability of the non-profit, allowing for it to become more recognizable across the island and country.
Create a brand that inspires its audience to take initiative.
Futuristic feel to inspire audience of what we can accomplish.
Communicate the idea of working with the environment not against it.
Show how humans and nature can work together in harmony.
Express the brand personality through bright, bold, energetic, eclectic; everything is unique
Brutalist x Natural
