Re-cyclades
RECYCLING INITIATIVE
Re-Cyclades is a recycling initiative based on the island of Syros, Greece. The Precious Plastic initiative aims to collect plastic materials from the community, break them down, mold them, and repurpose them into new and improved objects and materials.
What is Precious Plastic? A business model that focuses on teaching others how to collecting and gather plastics to give them a new purpose. Providing resources for free to help people build their own machines, businesses, and encourage growth in The Precious Plastic Community.
The Process
Collect: plastics from families, businesses, or facilities and take them to a Collection Point
Collection Point: Where plastics are gathered, cleaned, and sorted to be sent to a Workshop
Workshop: Break down plastic waste into usable materials to be crafted into something new
Precious Plastic
Re-cyclades Branding
Using the Precious Plastic business model, Apano Meria SCE will create their own recycling hub to turn plastic materials into new products. The new recycling lab will be used to give informational demonstrations to schools on the island as well as serve as a new community hub for the Precious Plastics initiative in Syros.
Audience
Locals
Tourists
Students
Community Members
Local Officials
Voice
Informative
Community driven
Inviting
Friendly
Easy to understand
Connecting the island together
Precious Plastic Branding
The typeface used for Precious Plastics wordmark can be found on their website and downloaded for community use.
Mood Board
Logo ideation
Type exploration
Final Type Aspects
Final logo and wordmark
Brand Assets
Social Media Branding
CONTENT
Educational Posts: Recycling tips, facts, projects, ect
Behind the Scenes Content: Show process of trash to treasure
Community Engagement: Meeting schedules, events, and workshops
Products
Images of the Syros environment
Image USe
Clean background
Bright lighting
Use of yellow stripe to accentuate objects or background
Images of landscape
Close up shots of products and hands
